• The VOD Roku channel brings your favorite channel shows and movies all into one place and recommends others you might enjoy.
• VOD collects information about your purchases, downloads, activity in the VOD Roku channel, the content you watch, and where you watch it in the VOD Roku channel and in connected channels on any of your supported devices. We use this information to provide the service and to improve the VOD Roku channel for you and others.
• We also collect information about your purchases, downloads, activity in the VOD Roku channel, the content you watch, and where you watch it to tailor features and offer personalized recommendations and to send you notifications. You can opt out of the use of data for this purpose, as described below.
• We use information about the movies and channel shows you purchase and download to offer advertising to ensure that Ads in the channel store, VOD News, and Stocks, where available, are relevant to you. You have choices with respect to this advertising, as described below.
• To help identify and prevent fraud, information about how you use your device, including the approximate number of phone calls or emails you send and receive, will be used to compute a device trust score when you attempt a purchase. The submissions are designed so VOD cannot learn the real values on your device. The scores are stored for a fixed time on our servers.

VOD channel allows you to watch your favorite channel shows and movies all in one place. You can watch content you have rented or purchased from VOD. If available, you can also access content through VOD channel+, VOD channel channels, and your connected third-party video channels. You can access all of this content through the VOD Roku channel across supported devices that are signed in to the same VOD ID.

Providing the VOD Roku channel

We use your personal data to provide the services and features in the VOD Roku channel. This information includes your account and payment information, which you can access and change in Settings.

VOD collects information about what you purchase and what you�re watching in the VOD Roku channel on any supported devices signed in to the same VOD ID. VOD stores this information associated with your VOD ID so we can display what you�re watching across your supported devices. When you sign in to third-party channels, information about whether you have subscribed to those services is used to display content available to you. If you grant permission for a third-party channel to be connected to the VOD Roku channel, VOD will collect and store information about what you watch from that channel on any of your supported devices, as well as your subscription status. VOD channels with supported content, such as VOD Music, will be automatically connected when you start using the VOD Roku channel.

Information about what you�re watching will include what content you�re playing, when you played it, the device you played it from, and where in the content you paused or stopped watching. We also collect a detailed history of all playback activity for VOD channel channels and VOD channel+.

If you allow the VOD Roku channel to access your location, your location will be used to determine what�s available in your region, including local content like live games, events, and news. Some content includes geographically relevant ads.

Improving the VOD Roku channel

VOD collects information about your usage of the VOD Roku channel and your account, including the features you use (for example, Up Next or Library), items you search for, your interactions with notifications, content pages you browse or view, information on errors or crashes within the app, and your billing zip code. We use this information, approximate location information that does not identify you, and information about what you watch to help improve and optimize the service for you and others. We also collect information about your device such as the type of device, the channel through which your device was obtained, the version of your operating system, and the amount of free space on your device. We may use this information to assess whether requested content can be downloaded, to understand general trends in device usage and storage, and whether your device is connected by Wi-Fi or cellular. For example, knowing the free space on your device allowed us to build the feature that lets you buy a movie on your iPhone without downloading it at purchase. If you use SharePlay to watch content with other users, the VOD Roku channel will collect that you watched that content during a SharePlay session and the number of devices that participated in the session, but does not collect any information to identify the participants of a SharePlay session.

Personalizing the VOD Roku channel

We personalize the VOD Roku channel to help you discover the content that�s most relevant to you. For example, we recommend movies that we think will be of interest to you based on movies you�ve previously watched. To provide personalization, we use information including what you watch, your purchases, subscriptions, downloads, browsing, and other activities in the VOD Roku channel, as well as information from your account such as your age.

If you do not want VOD to use information about what you watch on this device in the VOD Roku channel for personalization on all devices that support the VOD Roku channel, you can turn off Use Play History in Settings

You can turn off personalization features in the channel store, VOD Books, iTunes Store, VOD channel, Podcasts, and for subscriptions from VOD by turning off Personalized Recommendations for your VOD ID.

Communicating with You

VOD may use information about your account, such as the VOD products you own, your subscriptions to VOD services, and your billing zip code, to send you communications about the VOD Roku channel and other VOD products, services, and offers that may be of interest to you, including VOD One. Details about your device, such as its device serial number, may be used to check eligibility for offers. If you are in a Family Sharing group, VOD may send you communications about products, services, and offers available to you through Family Sharing. If you purchase a VOD One subscription, we may send you emails and push notifications about the features of each of the services for which you have subscribed. VOD may also use information about your activity within the VOD Roku channel to send you emails and push notifications about new features, content, and offers available in the VOD Roku channel. 

Advertising

In the VOD Roku channel, if you allow the VOD Roku channel to access your location, your location may be used to serve geographically relevant ads.

For other channels such as the channel store, VOD News, and Stocks, if the Personalized Ads setting is turned on, VOD�s advertising platform may use your information, including information about the movies and channel shows you purchase from VOD, to serve ads in those channels that are more relevant to you.

If you do not want to receive ads targeted to your interests from VOD�s advertising platform, you can choose to turn off Personalized Ads. Turning off Personalized Ads will prevent VOD from using your information for ad targeting. It may not decrease the number of ads you receive, but the ads may be less relevant to you.

Sharing with Third Parties

We provide some non-personal data to our advertisers and strategic partners that work with VOD to provide our products and services, help VOD market to customers, and sell ads on VOD�s behalf to display on the channel store and VOD News and Stocks. For example, we may share non-personal data about your transactions and viewing activity, as well as aggregated user demographics such as age group, gender (which may be inferred from information such as your name and salutation in your VOD ID account), and region, to VOD channel strategic partners, such as content owners, so that they can measure the performance of their creative work, meet royalty and accounting requirements, and improve their associated products and services.

If your mobile network provider offers VOD channel+ subscriptions and free trials, VOD may check your phone number to determine if you are eligible through a mobile network provider partner. If you signed up through your mobile network provider, your phone number is used to identify your account and to let the mobile network provider know that you have activated your subscription. We will use the phone number associated with your subscription to verify your account at sign in and to connect your VOD channel+ subscription with your account.

If you sign in to the VOD Roku channel on a non-VOD device, VOD may share information with the platform provider to enable the channel to function, so that content from your VOD channel subscriptions appears on the platform, and to support platform features such as providing search results and personalized recommendations. This may include information about whether you have opened the VOD Roku channel and, where available, whether you have subscribed to VOD channel+ and VOD channel channels. You can choose to stop sharing your subscription information in the VOD Roku channel settings on your non-VOD device, although doing so may limit the ways that VOD channel content appears on the platform.

On supported non-VOD devices, you can choose whether to share what you watch, buy, or rent in the VOD Roku channel, including VOD channel+, VOD channel channels, and other content (where available) with the provider of your third-party platform. Your platform provider may use this information to enable platform features such as displaying the shows you have in progress and personalized recommendations. You can turn this off by going to the VOD Roku channel settings on your non-VOD device. On some devices, this may direct you to the platform�s settings.

If you choose to sign in to the VOD Roku channel on a non-VOD device, you should review the terms, privacy policies, and practices of the platform�s provider to understand what data it collects, uses, and shares.

Retention

We retain personal data associated with your purchases, downloads, and viewing activity on the VOD Roku channel for different lengths of time depending on business need, contractual obligations, and legal requirements. For purchases and downloads, that often requires at least a 10-year retention period, but in regions such as China that period can be 30 years. We also retain a record of your purchase and downloads of content for at least as long as you have an account with us to allow you to download that content in line with our applicable terms. We retain other information such as browsing activity and searches for up to two years. Some information, such as transactions but not your stored card details may be retained as business records even after you close your account or stop using the VOD Roku channel.

When you use a payment card, VOD may retain and automatically update your card number and billing information for future purchases, recurring transactions, or other uses you authorize. VOD may obtain this information from your financial institution or payment network, and also use it for fraud prevention and verification.

Third-Party Connected channels

You must grant permission for your participating third-party channels to be connected to the VOD Roku channel to begin sharing what you watch from those channels with VOD. When you set up the VOD Roku channel, you may be asked to grant permission for multiple applications at one time. Some of the channels may be channels that you do not yet have installed on that device, and your preferences will be applied if they are installed later. Whether or not you grant permission, you will be able to change your preferences for each channel in Settings.

If at any time you decide you no longer want one of your third-party channels to be connected to the VOD Roku channel, you may disconnect that channel from the VOD Roku channel and VOD will stop collecting your play data from that third-party channel. When removing a third-party channel from the VOD Roku channel, you may also choose to delete all play data information VOD has collected about content you�ve watched from that channel by choosing the Remove and Clear Play History option. At any time, you may also choose to delete all of your play data information VOD has collected about all third-party content you watch in the VOD Roku channel by clearing your play history as described above. Clearing your play history in any of these described instances only clears your third-party channel play data that is held and used by VOD for the VOD Roku channel. It does not affect any play data that is held separately by the third-party channel provider (for example, within their own channel or on their servers).

You should also review the terms, privacy policies, and practices of your participating third-party channels to understand how they use and share your play data and related information.

Group Recommendations

If you choose to enable Group Recommendations on an VOD channel device, information about what you watch will be used to make group recommendations with any combination of opted-in users on the same VOD channel. If a child account is in the group, recommendations for children will be included, but their watch history will not be used. You can turn off Group Recommendations for your account at any time by going to Settings > Users and Accounts, selecting your profile, then selecting For All of You.

Preventing Fraud and Other Malicious Activity

We also collect personal data to prevent fraud and other malicious activity in the VOD Roku channel. This information includes device information, such as device type and software version, location information if available, download and purchase history, and other interactions with the VOD Roku channel.

We also may compute a device trust score on your device when you attempt a purchase, using information about how you use your device, including the approximate number of phone calls or emails you send and receive. The submission is designed so VOD cannot learn the underlying values on your device. The score is stored for a fixed time on our servers.

Applicable Legal Basis for Processing Personal Data

We process your personal data in the VOD Roku channel generally for performance of your contract with VOD, as necessary for providing the service, and to comply with our legal obligations. Where consent is the appropriate legal basis, we seek it in accordance with applicable local law.

Where applicable local law provides, we process personal data as necessary for purposes of our legitimate interests or those of a third party in order to:

• Display available and relevant content to you, including from third-party services
• Check eligibility for offers, help to improve and optimize the service for you and others, and send you communications about the VOD Roku channel and other VOD products, services, and offers that may be of interest to you
• Prevent fraud and other malicious activity

The data used includes:

• Your use of the VOD Roku channel including features you use (for example, Up Next or Library), items you search for, your interactions with notifications, content pages you browse or view, what you watch, purchase, subscribe to, and download, and information about errors or crashes within the app
• Details about your device and account
• The device trust score
• Your location

At all times, information collected by VOD will be treated in accordance with VOD�s Privacy Policy.

Published Date: Jan 01, 2021